Overview
Incridea is NMAM Institute of Technology's national-level college fest. As Head of Digital Committee, I directed the brand identity and visual themes for the event and owned the full attendee, sponsor, and visitor experience — the fest theme carried across digital, social media, and physical/print media.
I led this alongside freelance graphic design work and my Bachelor's degree in Mechanical Engineering — the same systems-thinking habit that later carried into UX and design systems work started here, in brand identity and event experience design.
Concept: Odyssey of a Lifetime
The 2022 theme, Odyssey of a Lifetime, ran on a portal motif — a visual thread connecting the fest's history to what it was becoming. Every touchpoint below reads back to this one image: a doorway between where Incridea had been and where it was headed next.
RYOKO and the comic
The theme needed a face, not just a motif, so I designed RYOKO, an intergalactic traveler, as the fest's mascot — a character who steps through that same portal rather than just standing next to it. RYOKO's story was told across a 10-panel comic strip, illustrated with the rest of the creative team, that gave the abstract "odyssey" idea an actual character attendees could follow.
See the full strip on Instagram.
Bringing the theme to life
Odyssey of a Lifetime wasn't a poster campaign — it had to hold up across every format the fest actually ran on: social feeds building awareness before the event, merch and crew apparel worn during it, and certificates handed out after.
Social & sponsor awareness
The pre-fest Instagram push ran as a "Reminiscence" series — a hand holding up a Polaroid from a past Incridea headline act (Couture, Gurbax, Siana Catherine) against the present-day campus behind it. It gave sponsors and returning attendees a fixed reference point: here's what this stage has already hosted, before we tell you who's next.
See the Reminiscence post on Instagram. Artist reveals for the 2022 line-up ran the same way, as short-form reels — this one announcing Raghu Dixit — building anticipation act by act instead of dropping the whole line-up at once.
Merchandise
Merch ran in three tiers, one shirt color per group, each designed to be worn after the fest ended, not just during it, so they read as everyday pieces rather than costume-like fest-only apparel.
Participant — white
The general-attendee tier, worn by anyone who registered for the fest.
Crew — red
Crew apparel — its job was team identity for the volunteers running the fest day-to-day, not a takeaway souvenir for attendees.
CORE — black
The organizing team's own tier, black, reserved for the core group running the fest end to end.
Certificates
Recognition wasn't one-size-fits-all: participants and committee members each got a certificate designed for what they'd actually done, rather than a single generic template stamped with a different name.
Outcome
The fest drove 129k AED in sponsorship — roughly 10x the historical average — with the brand and creative direction credited as part of what made the pitch land. The through-line mattered here: a sponsor scrolling the Reminiscence series and a volunteer picking up their crew shirt were looking at the same idea, carried consistently from the portal key visual all the way through to a certificate handed out at the end.
See the full Incridea 2022 Behance gallery for the complete set of deliverables.